THE OUTDOOR PACK: A GRAPHIC TRILOGY
The Outdoor Pack comprises a captivating trilogy of graphic posters that skilfully combine lively typography, striking graphic symbols, and brand-relevant facts. These distinct pieces seamlessly integrate the individual styles of each brand, resulting in a cohesive and visually appealing collection. Drawing inspiration from vintage magazine covers and infused with a contemporary streetwear flair, each poster mirrors the brand it portrays.

As an enthusiast of both the streetwear and outdoor scenes, I celebrated the harmonious coexistence of these realms. Through this project, I aim to showcase their convergence and shed light on their unexplored potential within the industry, presenting a fresh and captivating perspective.
NIKE ACG

The intention behind the Nike ACG poster was to reflect the brand's essence through its environment. The use of a natural colour palette, combined with white typography and symbols, creates a modern ambiance against a backdrop of nature. The design effortlessly blends vintage-style magazine aesthetics with a contemporary twist, perfectly aligning with the brand's identity.

By incorporating direct quotes and historical references from the brand itself, I gained valuable insights into Nike ACG's core values and effectively translated them into design principles. This approach ensured that the final result encapsulated the brand's essence and communicated its distinctive identity.

ARC'TERYX

Arc'teryx, currently one of the most prominent and sought-after brands in the outdoor scene, provided an opportunity for playful experimentation with typography and symbols, as their fashion and streetwear-related work is relatively limited. The colour palette of cool blues and greys was chosen to evoke the majestic mountains, with the jacket and subject taking centre stage in the artwork. By incorporating a halftone effect, the poster maintains a vintage magazine aesthetic, harmonizing with the theme established in the other two posters.

Carhartt: Work In Process

Carhartt: Work In Process showcases an innovative fusion of workwear and streetwear, resulting in a dynamic and captivating poster. Through playful illustrations and a bold subject, the artwork grabs attention and offers seamless navigation. The colour palette draws inspiration from workwear aesthetics, featuring wood-type themes and a natural sky backdrop that captures the essence of the outdoors. Thoughtfully incorporated symbols and the subtle presence of the trademark Carhartt flag in the backdrop add an extra layer of depth without overpowering the overall composition.

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